Essay Ravenna - 2674 Words

Located in northeast Italy in the Emilia-Romagna region and the capital of the province bearing its name, Ravenna is internationally celebrated for its stunning ancient mosaics and rich history. Ravennas prosperous past is evident in its wealth of still-standing examples of Byzantine art and architecture. Positioned near the Adriatic Sea on a marshy plain, Ravenna has served as a strategic ?capital three times: of the western Roman Empire, of Theodoric King of the Goths, and of the Byzantine Empire in Europe? (History, par. 1). By delving into Ravenna?s history, as well as its remarkable artistic achievements, the reasoning behind its popularity in tourism becomes clear. Ravenna was formed by the buildup of centuries of silt deposits†¦show more content†¦The surrounding marshes provided a natural line of defense and its location at the crossroads of the northern and southern peninsula made it exceptionally challenging to capture. These were all influences in its allure as a bastion of control. ?The exact date of Roman control remains a mystery, as much of Ravenna?s past, although the first record of a Roman fleet to reach the city was in 82 BC. Caesar chose Ravenna as his headquarters while negotiating with the Senate and later as his base when launching various military campaigns on surrounding areas. While there, he is thought to have begun construction on the port of Classe (initially known as Classis), which served as the catalyst for Ravennas first rise to greatness. Emperor Octavius Augustus oversaw the port?s completion and, realizing its strategic location, made the port the principal base for a fleet, 250 ships strong, to defend the ?Adriatic Sea and the waters of the near eastern Mediterranean (History, par. 9). Augustus also created a canal, known as the Fossa Augusta, linking the port to the southern branch of the Po. This canal permitted waters to flow around the city walls to fortify Ravenna?s defense and through the center of the town to facilitate transport and commerce. With the port as the focus of the city, Ravenna flourished as a town of trade and industry (especially ship building). Though the port?s value waned by the sixth centuryShow MoreRelatedThe San Vitale in Ravenna and The Dome of the Rock in Jerusalem753 Words   |  4 PagesMonuments such as the Dome of the Rock in Jerusalem and San Vitale in Ravenna, perform a great importance in Byzantine and Islamic architecture. Both of these structures did not exclusively represent the main place of worship, but most importantly as a symbol of achievement and growth within the current times of construction. Starting in 524, under the influence of Orthodox bishop Ecclesius, the development of San Vitale was to represent the achievements of the emperor Justinian. Julius ArgentariusRead MoreThe Church Of San Vitale1003 Words   |  5 Pagesbuilding that should be considered to be turned into an art museum. The building itself is very beautiful on the outside and having replica of th is building would bring beauty and individuality to Stillwater. This oddly shaped church that was built in Ravenna, Italy over 1,000 years ago, should be considered to be used as an art museum. The Church of San Vitale located in Italy is an early Christian church completely made up of bricks, which was built and completed between 538-548. It has an octagonalRead MoreThe Church Of San Vitale1007 Words   |  5 Pagesartwork resulted into increased creativity that saw the commissioning of the Justinian Mosaic collection of designs, including the Justinian and his attendants Mosaic (Mango 13). The artwork was originally displayed in the church of San Vitale in Ravenna, Italy. It was intended to honor the reign of Emperor Justinian and show the importance of respecting authority. The emperor was ambitious and worked hard to retain the boundaries of his Empire. He was an essential player in the matters of the churchRead MoreSnow White and the Huntsman1324 Words   |  6 Pagesand innocence for fairest blood. This is a four star dark twist to the traditional fairy tale of the orphaned princess, Snow White (Kristen Stewart), and her escape from her step mother and evil Queen Ravenna (Charlize Theron). From the producers of Alice and the Wonderland, An Evil Queen, Ravenna, tricks, seduces, and kills the king; she takes the kingdom and rules with intimidation and magic. She draws her life force and youth from magic which is fuelled by the draining of other beautiful youngRead MoreSnow White And The Huntsman861 Words   |  4 Pages‘fairest one of all’. Where in the more modern movie of Snow White the queen is given a name, Raveena, and is known for her beauty. Ravenna is the killer of Snow White’s father, whom she killed on her wedding day, and had Snow White imprisoned. Ravenna ends up quickly learning from the mirror that she must kill Snow White. There are two differences of disguise. Ravenna the queen in The Huntsman will metamorphose into William, who is the son of Duke Hammond to give Snow White the apple. The Disney queenRead MoreEssay Roman Pool930 Words   |  4 Pagesof Roman gods, goddesses and heroes. The pool appears to be styled after an ancient Roman bath such as the Baths of Caracalla in Rome c. 211-17 CE. The mosaic tiled patterns were inspired by mosaics found in the 5 C. Mausoleum of Galla Placidia in Ravenna, Italy (Kastner, p. I-261.) They are also representative of traditional marine monster themes that can be found in ancient Roman baths (Strong, p. 124.) The statues are rough copies of ancient Greek and Roman statues. One such copy represents theRead MoreSnow White And The Huntsman Analysis967 Words   |  4 PagesWhite And The Huntsman Queen Ravenna (Charlize Theron), seized control of her kingdom by marrying and killing its rightful ruler, needs the life force of young maidens to maintain her beauty. However, to become truly immortal, Ravenna must consume the heart of her stepdaughter Snow White (Kristen Stewart). Snow White escapes, and Ravenna sends a huntsman (Chris Hemsworth) to capture her. But Snow White and the Huntsman and a rebel army join forces to destroy Ravenna and restore the balance of lifeRead MoreSymbolism In Mirror Mirror1517 Words   |  7 Pageseagerly cheers on. Twisted, vile, and without ethics, Charlize Theron, Ravenna the Evil Queen in the film Snow White and the Huntsman preys on the youthful girls in the kingdom to maintain her magnificent beauty. Subsequent to assuming reign over the realm, the dangerously powerful sorceress diminishes the land to a waste and rules with an iron fist. Nothing like the marginally comical Evil Queen from Mirror Mirror, Ravenna evokes icy menace as the ruler with lots of deranged screaming and nothingRead MoreEssay History of Propaganda in Art861 Words   |  4 Pagesclaims the divine lineage of Venus. Overall, Augustus of Prima Porta is loaded with propagandistic motives that serve to portray him as the divine principate. Later on in time, during the Byzantine era, the Justinian panel is set in San Vitale in Ravenna. At this point in time, the Roman Empire had fallen, but the Byzantines still saw themselves as the successors of the ancient Roman emperors. Although Emperor Justinian and his wife controlled Italy and parts of the west, they lived and ruled fromRead MoreEssay on Early Christian and Byzantine Art720 Words   |  3 Pagesfirst cult to not involve rituals of sacrifice of animals and refused to worship an Emperor causing the Roman Empire to make Christianity illegal. Byzantine art excelled in the Justinian period in the east during 520-540 AD. The art was produced in Ravenna, Byzantine, Venice, Sicily, Greece, and Russia. The difference between Christian and Byzantine is that Christian was earth beyond realism and Byzantine was more spiritual than worldly style. This art period was sectioned off into three different

Revenge and Vengeance - Revenge More Important than...

Revenge More Important than Oedipus Complex in Hamlet A boys streak of vengeance is not always merely Oedipal. Hamlets revenge, and the situations that spur it, are not based on his love for his mother, but on the need to avenge his fathers death. Although Hamlet is the only one who hears the ghost talk, others experience the sight. This proves that he does not subconsciously create the hallucination in order to rid his mother of her new lover. Once learning that his father was murdered, and that no one witnessed his death, Hamlet feels compelled to punish the killer. Even though the murderer is his mothers new husband, Hamlet acts to avenge his fathers death, not out of jealousy for his mothers partner. Hamlet is very†¦show more content†¦Although no other character hears the ghost speak, the ghost had a message for Hamlet alone concerning his father. The ghost informs Hamlet that Old Hamlet has been murdered by Claudius and did not die a natural death. Upon learning that his father had been killed, Hamlet becomes inclined to revenge his foul and most unnatural murder(I;v;25). Although he dislikes his uncle for marrying his mother so quickly after his fathers death, saying that Claudius was a little more than kin, and less than kind (I;ii;65), his reasons for plotting to kill him were based purely on avenging his fathers murder, not on Hamlets feelings towards Claudius new wife. After learning that his beloved father had been murdered, Hamlet decides to seek revenge against his uncle. All of Denmark has been led to believe that Old Hamlet died a natural death, and, having learned that this was not the case, and that the serpent that did sting [Hamlets] fathers life now wears his crown(I;v;38-9), Hamlet begins to plot against Claudius. His reasons for this were not because he was jealous of Claudius for marrying his mother so quickly after his fathers death, but because he feels compelled to honour his father, whom he felt was so excellent a king (I;ii;139), and punish his killer, his uncle, who was no more like my father than [Hamlet] to Hercules(I;ii;152-3). Even before learning that Claudius stole his fathers life, Hamlet agrees toShow MoreRelatedHamlet As A Jealous Of Claudius1417 Words   |  6 Pagescorruption and deceit, where everything is falling apart and everyone is against him. An imminent, exaggerated, and passionate love for his mother is his main feature. Although others argue that Hamlet’s obsession to murder Claudius is strictly to claim revenge for his father’s death, it is Hamlet’s obsessive desire to possess his mother in an unhealthy and, perhaps incestuous, relationship. Hamlet also appears jealous of Claudius, his father-uncle, jealous of him for having Gertrude and for owning the crownRead MoreWhat Makes A Tragedy?908 Words   |  4 Pageshave long been the standard of a proper tragedy. Yet, could there be more to the perfect tragedy than what either the dictionary or Aristotle suggests? What are the actual characteristics that form a â€Å"true† tragedy? In Sophocles’ â€Å"Oedipus the King† and Shakespeare’s â€Å"Hamlet† (two of the most renowned tragedies ever written), lay the keys to unearthing the facts about what characteristics produce the ultimate tragedy. â€Å"Oedipus the King† tells the terrible tale of a brilliant man who became king ofRead More Tragedy In Drama Essay1713 Words   |  7 Pagesthe tragic hero must be a person of high standing so their fall from glory will be all the more horrible. The hero’s story must evoke pity for the hero and fear of his fall, so the hero cannot be completely evil. Also, the hero must have a tragic flaw, a characteristic that, in excess, causes him to bring some disaster upon himself, and because of this, he cannot be completely good either. It is important to note that the root of the term tragic flaw is the Greek word â€Å"hamartia†, which is actuallyRead MoreHamlet What Is the Appeal to the 21 Century Audience2236 Words   |  9 Pagesgenerally dont believe in ghosts and dont consider revenge a duty, why is a play like Hamlet still of interest to film and theatre audiences? As William Shakespeare began writing Hamlet in 1598 - at the end of the 16th century - the play which would go on to become one of his most famous pieces of work was geared towards an audience of â€Å"churls†, â€Å"groundlings† and the less-educated members of theatre-going society, just as equally as the more educated and affluent audience members. Theatre beingRead MoreMajor Themes Of Classical Mythology1877 Words   |  8 PagesThe most common themes seen throughout the myths we have studied during this course are fate, pride and hubris, heroism, justice and vengeance, and beauty. I have thoroughly enjoyed learning about mythology throughout this course and I have always felt that the controlling question driving this course is, why is mythology so important to us, even today? It is important to know the answer to this question and to know about the different themes seen throughout the myths studied in this course. MythologyRead MoreMadness in One Flew Over the Cuckoos Nest and Hamlet Essay example2151 Words   |  9 PagesThe issue of madness has been touched by many writers. In this paper I will focus on two important writings which deal directly with the mental illnesses. The first one is One Flew Over the Cuckoos Nest by Ken Kesey first published in 1962. The second is Hamlet written by Shakespeare approximately in 1602. Ken Kesey worked nights in a mental institution in California and his novel has a lot of truth in it. He faced patients insanity every day and was confident that it was natural responseRead More The Developments and Changes the Monster Undergoes in Frankenstein by Mary Shelley7570 Words   |  31 Pagesstyle, presenting the story in a series of letters. These letters are from Robert Walton, a British sailor who describes and communicates to his sister, though correspondence, his search for fame and glory by exploring the North Pole. More importantly, his letters also announce the discovery and rescue of a stranger, Victor Frankenstein. Consequently, Victor tells the story of his life to Robert Walton, who then includes it in his letters home to his sister. ThereforeRead MoreHAMLET AND ORESTES10421 Words   |  42 Pagesscholar its and if I have ventured, at the to accept the perilous honour of deliv- Academy, Annual Shakespeare Lecture invitation of the ering ; in succession to lecturers, whose authority on this subject is far greater than mine, it is for a definite reason. In studying the general development of Tragedy, Greek, English, French and Mediaeval Latin, I have found myself haunted by a curious problem, difficult to state in exact terms and perhaps impossible to answer,Read MoreA Picatrix Miscellany52019 Words   |  209 PagesColophon VIII. IX. X. XI. XII. XIII. ON THE PICA TRIX I. Introduction to the Picatrix (The Aim of the Sage) of al-Majriti, Maslamati ibn Ahmad Joseph H. Peterson The Ghà ¢yat al-Hakà ®m fi’l-sihr, or Picatrix, as it is known in the West, is an important Arabic magical text. It is perhaps the largest and most comprehensive of the grimoires, or handbooks of magic. The attribution to the Andalusian mathematician al-Majriti (or al-Madjriti) (d. ca. 1004-7) is considered pseudo-epigraphic. The LatinRead MoreDeveloping Management Skills404131 Words   |  1617 PagesBehavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai

Economics and Long-run Total Cost Essay Sample free essay sample

Quick Quiz: If Boeing produces 9 jets per month. its long-term entire cost is $ 9. 0 million per month. If it produces 10 jet pre month. it long-term entire cost $ 9. 5 million per month. Does Boeing exhibit economic systems or diseconomies of graduated table? * The long-term mean entire cost of bring forthing 9 planes is $ 9 million /9 = $ 1 million. The long-term mean entire cost of producing10 planes is $ 9. 5 million / 10 = $ 0. 95 million. Since the long-term mean entire cost diminutions as the figure of planes additions. Boeing exhibits economic systems of graduated table. Quick Quiz: How does a competitory house find its profit-maximising degree of end product? When does a profit-maximising competitory house decide to close down? When does it make up ones mind to go out a market? * When a competitory house doubles the sum it sells. the monetary value remains the same. so its entire gross doubles. * A profit-maximising aggressive house sets monetary value equal to its minor cost. We will write a custom essay sample on Economics and Long-run Total Cost Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If monetary value were above fringy cost. the house could increase net incomes by increasing end product. while if monetary value were below fringy cost. the house could increase net incomes by diminishing end product. A profit-maximising competitory house decides to close down in the short tally when monetary value is less than norm variable cost. In the long tally. a house will go out a market when monetary value is less than mean entire cost. * In the long tally. with free entry and issue. the monetary value in the markets equal to both a firm’s fringy cost and its mean entire cost. The house chooses its measure so that fringy cost peers monetary value ; making so ensures that the house is maximising its net income. In the long tally. entry into and issue from the industry drive the monetary value of the good to the minimal point on the average-total-cost curve.

Catholic Social Teaching in Action-Free-Samples for Students

Question: Disucss about the Mental Health Care. Answer: Individuals with mental disorders have been found across the globe to be deprived of their fundamental rights. Healthcare professionals, including nurses, have often have deviated themselves from the duty of treating this section of the patient population as valued individuals. As a matter of fact, individuals with mental disorders are marginalised in the communities they belong to. Further, they are also subjected to violations of human rights by professionals when they present to the treatment facilities with varying health complications. As nurses, we have the duty and responsibility to address the concerns of this section of the population by maintaining by maintaining principles of Common Good and Human Dignity. Humans have established a vision of human flourishing integrated into the principles of common good. Highlighting the importance of maintaining principles of common good and human dignity for human beings, it is to be highlighted that nurses must acknowledge the concept of dignity being linked with social justice. As a nurse, the approach that is to be taken is to provide all measures of justice to a patient suffering mental health conditions. Professionals are to place mental health patients in a position where social justice is equated with the concepts of equal opportunities and privileges given in the care settings. Treatment given to these patients must be similar to that given to other patient populations. Though equality is an element embedded in the concept of social justice, the actual implication for social justice is much wider. While a group of proponents perceive justice as same as fairness, nurse must move forward and perceive social justice as upholding the protection of equal access to liberties, rights, and opportunities while delivery care to mental health patients . Since these patients are least advantaged members of the community, their dignity is to be maintained by restricting social exclusion (Massaro, 2015). Though principles of common good and human dignity addresses the concerns under discussion to a large extent, some areas still remain unanswered. Since the social models are flawed to a considerable extent, it is the Catholic social teaching principles that come into rescue for enabling human flourishing. The principles act as a coherent framework applying universal principle to certain circumstances and situations for benefit of human beings. The two Catholic social teaching principles that can be applied in the present context are participation and promotion of peace (Waters et al., 2017). In western liberal society, the key goal is directed towards engaging the patients in own healthcare. As nurses, we have the prime opportunity to foster patient participation in care services delivered through an integrated approach. Nurses must take all opportunities to play a key role in involving the mental health patients in the decision making the process for their own benefit. The system of mental healthcare needs to be driven towards reforms made for ensuring treatment based on individual values and beliefs. A wide range of multidimensional aspects is involved in the process of upholding patients participation in care. These include partnership, collaboration and two-way communication. Participation in care planning is to be thought as the most basic human right all humans have. As a nurse, one has the responsibility of encouraging and motivating patients to come into terms with the mental health conditions they are suffering from. As a result of this patients feel valued and often comment that the nurses are care giving and inclusive. Patients would also engage in building up an ongoing relationship with the caregivers. Peace, as put forward by the Catholic Social Teaching is the fruit of charity and assistance and the result of justice. It is not merely the absence of conflict or the condition brought about by a dictatorship. It is, in fact, an appropriate enterprise of justice. For nurses to upheld peace in relation to mental health patients, it is imperative to maintain the right of self-determination of patients and respect the. It is tranquillity and serenity that promotes mutual cooperation between mental health patients and care givers. Human coexistence is a core element that nurses must foster by considering patients as humans and not just an individual requiring care (Stuart, 2014). True peace is to be obtained through sustaining a life-long relationship with the patient and can be only built by a nurse who takes efforts to establish so day after day. Listening to the voice of the patients, since they are oppressed, makes them feel honoured (Massaro, 2015). Honouring the development of patients directs faster recovery of patients mental health status. If nurses defend the patients and advocate for their independence, much can be achieved in the future in the mental healthcare domain. References Massaro, T. (2015).Living justice: Catholic social teaching in action. Rowman Littlefield. O'brien, M. E. (2017).Spirituality in nursing. Jones Bartlett Learning. Stuart, G. W. (2014).Principles and Practice of Psychiatric Nursing-E-Book. Elsevier Health Sciences. Waters, N. P., Schmale, T., Goetz, A., Eberl, J. T., Wells, J. H. (2017). A call to promote healthcare justice: A summary of integrated outpatient clinics exemplifying principles of Catholic social teaching.The Linacre Quarterly,84(1), 57-73.

Telemedicine and Its Classification

Telemedicine has indeed transformed the manner in which healthcare services are delivered to patients who may be located in remote locations. It deploys the knowledge obtained from information and telecommunication. It has assisted in eradicating the barrier created by distance in the delivery of healthcare services (Kontaxakis et al 1096).Advertising We will write a custom research paper sample on Telemedicine and Its Classification specifically for you for only $16.05 $11/page Learn More In addition, emergency situations and critical care cases have significantly benefited in the technology derived from telemedicine. Oratier Technologies in Pakistan is one of the global companies that spearheaded the development of telemedicine in the Middle East. The latest advances that have been made in the fields of information and communication technologies are instrumental in necessitating the application of telemedicine (Hoffman 1). As such, medical staff and pa tients can now communicate quite easily and confidentially due to limited hindrance. In addition, telemedicine has made it possible for healthcare professionals to transmit health informatics, imaging and general medical information to various locations. The contemporary telemedicine has been integrated with modern diagnostic methods and advanced video-telephones. Moreover, home care in remote or distant locations has been facilitated using server applications mounted on the modern Information Technology (IT) infrastructures (Kontaxakis et al 1094). Telemedicine is a broad application in the field of medicine. This explains why it has been subdivided into three key areas. To begin with, telemedicine offers real time interactive healthcare services to patients. Under this category, patients may be visited in their homes by healthcare staff. They may also be engaged in fruitful conversations through online portals or phone calls. There are myriads of activities that may be carried out during such interactive sessions. These include ophthalmology assessments, physical examination and reviewing past medical records of patients (Hoffman 1). It is prudent to note that such interactive clinical services are relatively cheaper than physical visits to a healthcare establishment. MedPhone Corporation was the first American company to design a system that could use interactive telemedicine. This machine was specifically meant to resuscitate patients suffering from cardiac arrests. A cellular version in form of a mobile telephone was introduced one year later by the same company.Advertising Looking for research paper on alternative medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second classification of telemedicine deals with the storage and subsequent transmission of medical data to the respective medical experts. Some of the information that can be handled using this method includes bio-signals and medical images ( Kontaxakis et al 1097). Therefore, the concerned medical experts are supposed to work on such data while they are offline. This implies that the simultaneous presence of both the patient and medical expert is not required when this method is used. Asynchronous medical attention can therefore make use of specialties such as pathology and dermatology when this method is applied. The third category of telemedicine is remote monitoring. Quite a number of medical devices can be used by medical professionals to assess patients who are located in remote locations (Kontaxakis et al 1093). This method is also referred to as self-testing. Although it is a common form of telemedicine, it is most appropriate when there is need to assess and control chronic infections such as asthma and cardiovascular diseases. Remote monitoring may offer the required satisfaction to healthcare recipients compared to traditional clinical visits. Improved outcomes have also been reported when this method is used to monitor long term infections even in locations that cannot be easily accessed by medical experts. Works Cited Hoffman, Jan. When Your Therapist Is Only a Click Away. 25 Sept. 2011. Web. https://www.nytimes.com/2011/09/25/fashion/therapists-are-seeing-patients-online.html?_r=1 Kontaxakis, George et al. Integrated Telemedicine Applications and Services for Oncological Positron Emission Tomography. Oncology Reports 15 (2006): 1091– 1100. Print. This research paper on Telemedicine and Its Classification was written and submitted by user Moderate Lion to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Boy in the Striped Pajamas and Away Essay Example

The Boy in the Striped Pajamas and Away Essay Example The Boy in the Striped Pajamas and Away Essay The Boy in the Striped Pajamas and Away Essay Discovery can have a prodigious impact on a person’s demeanour and values affecting them in numerous ways including emotionally, physically and socially. In â€Å"Away† by Michael Gow and â€Å"The Boy In The Striped Pyjamas† by John Boyne the impact of discovery on individuals is depicted. The texts allow for a deeper understanding of discovery to be explored by the authors demonstrating a range of emotions that the characters feel. Gows â€Å"Away â€Å"tells the story of three deeply conflicted families. Gow positions each of the three families so that their upcoming holiday will try and resolve their own issues. â€Å"Gow’s characters are imprisoned in a world in which their worth as human being is measured in the cost of their holidays† as the audience follows the journey of three families Vic/Harry/Tom, Coral/Roy and Gwen/Jim/Meg. Their journey of self-discovery is evident which ultimately changes their relationships and lives. Gow visibly r epresents that discovery can have a meaningful impact on a person’s sense of self and self-worth. The Boy In Striped Pyjamas by John Boyne illustrates a fictional tale of the unlikeliest of friendships: the son of a Nazi commandant and a Jewish concentration camp inmate and their harrowing fate as a result of evil evoked by curiosity illustrating similarly to Away the journey of self-discovery that is revealed throughout the novel. Tom’s journey of self discovery is evident in act 5 scene 2 as Gow positions Tom foreshadowing his future. Gow uses the dramatic feature of a play within a play as Tom recites Lear’s speech from the Shakespearean play â€Å"King Lear†. â€Å"And it’s our first intent, to shake all cares and business from our age, conferring them on younger strengths, while we unburden crawl towards death†. This powerful scene illuminates that death is foreseeable and there is a tone of sadness as Tom is speaking these words as his approaching death is foreshadowed. The quote indic

Critically evaluate the rules that apply to misrepresentation and Essay

Critically evaluate the rules that apply to misrepresentation and non-disclosure in insurance contracts - Essay Example Incorrect, incomplete or incorrect answers during application or material fact non-disclosure may go up to the contract’s roots and jeopardize its continued existence. The association between the insured and the insurer is regarded as one where mutual responsibilities of good faith and trust are overriding. During application time, indispensable facts are customarily recognized by the applicant but may be challenging to the insurer to make certain. The insurer is thus, vulnerable and needs the material facts so as to establish whether to issue a policy or not, what particular omissions it may need, and the amount of premium to charge. In fact, there are two diverse duties on the applicant at the time of the application. Normally, a broker or an agent interviews an applicant to complete the process of application. Based on the nature, as well as, type of the insurance coverage wanted, the application will have numerous questions concerning the background, health, business activities and various other aspects of the applicant. The application will characteristically have a declaration that is executed by the applicant and that the answers availed are complete, full, and true. Consequently, there are two isolated essential issues2. The first issue is that of any misrepresentation of answers by the applicant in the questions on the application. The second issue is that of non-disclosure of any facts by the applicant that are within his or her knowledge, and which are essential to the insurance. In the event that an insurer takes a stand that a policy is void because of non-disclosure or misrepresentation, it is not required of the insurer to determine the insured’s motives. The motives of the insured are irrelevant provided the misrepresentation are of a fact identified by the insured that could be viewed by a rational insurer as substantial to the risk. Typically,

Finance interview summary Assignment Example | Topics and Well Written Essays - 1000 words

Finance interview summary - Assignment Example However, this exercise was nothing like that. It was an informational interview about career prospects in two areas that I would be most interested in. I am doing a specialization in Finance and Accounting and would also like to look at Human Resources and Administration as an alternative field. The prime reason for this is that when it comes to a downturn in the economy, it is far better to be on the other side of the table letting people go, than being a victim yourself. I first interviewed Mr. Keith Sherin, Vice President of Finance at General Electric and secondly Mr. John Lynch, who was the Vice President of Human Resources at the same organization. Summary of First Interview Q. 1. Mr. Sherin, how would you describe the job you handle as VP of Finance at General Electric? Being VP of Finance of a company as large as General Electric, I am sure you will realize entails a lot of different responsibilities. Finance as you understand is the lifeblood of modern business. In fact peop le are ready to do business with you as long as you have a good reputation in the market and can be trusted and are ethically sound. The lines of cash and credit open to organizations as large and varied as General Electric are many. In fact there are banks and other lending institutions wanting to do business with us. ... Finance is not only about generating funds for projects but the proper use of these funds when in excess. One can pay back a loan in advance, create a sinking fund for replacement of key assets or even buy back stock available in the market. In fact I find it very exciting and challenging and no two days are ever the same. Finance is also about controlling the market value of the shares and maximization of shareholder wealth and prevention of a dilution in value or a hostile takeover (Brigham & Ehrhardt, 2009). So the responsibilities are quite varied. Q. 2. How did this interview affect my knowledge about career interests and my own career exploration? I was really impressed with the wide ranging responsibilities of the VP Finance at GE. I could see that authority was commensurate with the responsibilities that a VP Finance had- it was not all about meetings, but the need to make decisions about the flow and direction of the business. Finance was needed to assist in meeting business plans and current situations and a proper effort at financial planning and budgeting was necessary to meet these ends. The VP Finance had to have an overview of budgeting, cash flows, interest payments, bank dealings and all such related matters. It was certainly more difficult than I had expected. Q. 3. What new information, ideas, and insights did I gain from the Interview? For one thing, it requires a dynamic personality with the ability to motivate people to listen to you. You should have the ability to lead and direct subordinates on how to prepare stuff for meetings for internal purposes as well as banks or other institutions. It is not a desk job but

Turbo Tax & IRS FreeFile and a Software Program of the Intuit Company Research Paper

Turbo Tax & IRS FreeFile and a Software Program of the Intuit Company - Research Paper Example The IRS is the provider of the FreeFile that is also a program for filing taxes online. FreeFile assists in tax preparations and e-filing for free. A prospective user would need Turbo Tax software because of many reasons. One of the reasons relates to the ability of the software to support the online filing of tax returns. Through the capability, the software can help a user to save time that would others waste when moving to places of tax returns, and sometimes following along system to get clearance. Another reason that a prospect would love to use Turbo Tax software relates to its ability to run error checks. The software is able to perform error checks, and a final review of a user’s return to ensure that tax calculations are correct. Turbo Tax software has four major versions meant for different kinds of consumers. The first version is the Federal Free Edition that performs simple tax returns, and absolutely free. The second version is the Deluxe that maximizes an individual’s tax deductions. The Deluxe version of Turbo Tax costs $34.99 and is the most popular version. The third version of Turbo Tax software is the Premier, which is good for rental and investment property (Krantz, 2015). The Premier version costs $54.99. Home and Business is the fourth version of the Turbo Tax software. The edition costs $79.99 and appropriate for sole proprietors and small business operators. One can find the Turbo Tax software versions from the link https://turbotax.intuit.com/personal-taxes/compare.jsp. A prospective user would also want to use the IRS FreeFile program because of some good features of the software. The software is capable of performing deductions and analyzing tax history of the taxpayer and provides a comprehensive report to the effect (IRS, 2015). The FreeFile is also safe and efficient, which enable t to assure security, preserve privacy and allow quick access to user’s tax records. FreeFile also has features that support  the filing of tax returns for individuals earning below $60000.  

Major Tasks Of Quantity Surveyor Construction Essay

Major Tasks Of Quantity Surveyor Construction Essay Quantity Surveyor is a professional who work within the construction industry involving building costs. This profession provides a qualification gained following formal education, specific training and experience that provide a general set of skills that are then applied to a diverse variety of problems. These relate to costs and contracts on construction projects. Other areas in which Quantity Surveyor find employment include property surveys for hidden defects on behalf of potential purchasers, running estates, valuating the mineral deposits of mining companies, selling property and even Leasehold Reform Act work. Quantity Surveyor also involves all stages of the project and is usually appointed by the architect or engineer who designs the construction. They act as the financial overseer of a particular project, translating the plans into details costs. The major tasks of Quantity Surveyor include preparation of Bills and Schedules of Quantities of materials, labour and services required in the construction and equipment of building or engineering work. Traditionally, much of the work was included in Bills of Quantities as prime costs sums. Bills of Quantities, for example, consist of large quantities of estimate few items. Because much of the work involved is at or below ground level, the quantities are normally fairly correct, with a full remeasurement of the work that is actually carried out. Also as there is not the same direct relationship between quantity and costs, contractual claims and potentially is more likely event. In addition, quantity surveyor should also has frequent dealings with the different working rule agreements, day work rates and other documents such as Civil Engineering Procedure, which is published by the Institution of Civil Engineers. Another major task of Quantity Surveyor is giving advice on cost management or value management from time to time. The basis of the construction project in the context of forecasting, analyzing, planning, controlling and accounting. For example, Quantity Surveyors are the cost and value experts of the construction industry. Their responsibilities include advising clients on the cost and value implication of design decisions and the controlling of construction costs. Great importance is now attached to the control of costs on the majority of the projects. Clients and designers are disposed to making changes after the contract has been signed, and to order additional works that were not visualized. Quantity Surveyor also needs to give an opinion on alternative proposals and evaluate the costs. Once the decision is made to build the project by the client, Quantity Surveyor will recommend the client on proper to contract arrangement as well as the legal contract and conditions under which the building will be constructed. Quantity Surveyor also action on behalf of the client advises the architect and engineer on the cost implications. This includes the different construction methods, alternative choice of materials, size and quality of the project. This is also to ensure that each element is settling with the cost plan allowance and the overall project cost remains within the budget. Besides, Quantity Surveyor is a strong position to take a leading managerial role throughout the development of a project. For example, they are able to assess the implications of changes in design, site conditions and working arrangements and give the client accurate budget and time estimates. Besides that, preparing tender and contract documents are also one of the major tasks of Quantity Surveyor. Quantity Surveyor needs to prepare these tender documents at the end of the process. When the project is near to the tender stage, the different firms that may be interested in constructing the project should be ready the designs for construction projects. However, it is also recognized that the process is too long and frequently still unsuitable as compared to other countries of Western Europe and in different parts of the world. During the latter decades of the twentieth century, much effort was made to reduce overall design and construction time periods as well as attempting to reduce the time spent on site by the contractor. After that, Quantity Surveyor will recommend the contractor that suitable for the projects to the client so that client can select a suitable contractor to complete the project. As a conclude, Quantity Surveyor plays an important roles in construction industry. Quantity Surveyor needs to prepare the Bills of Quantities, tender documents, and procurement. Besides, Quantity Surveyor also has to advice the client on appropriate contract arrangement, cost management or value management. Quantity Surveyor is now retained to help clients develop their strategy for managing all of their construction projects. The skills required by Quantity Surveyors in preparing and ensuring good quality of documents for construction projects. Quantity Surveyor manages all costs that are related to building projects, from the initial calculation to the final figures. Quantity Surveyor also seeks to minimize the costs of a project and enhance value for money, while achieving the required standards and quantity. A Quantity Surveyor may work with either the client or the contractor, working in an office or on site. The title of the job may also be referred to as a construction cost consultant or commercial manager. Below is range of skills that the profession would need to continue to develop if it wished to maintain its role within the construction industry. For example, knowledge base that includes construction technology, measurement rule and conventions, construction economics, financial management, business administration, construction law and a skill base that includes management, documentation, analysis, appraisal, quantification, synthesis and communication. There are two types of skills, one of them is soft skills and the other one is hard skills. Some example of soft skills is responsible. As a Quantity Surveyor we should practice responsibility for our reputation depends on it and most important we calculate sums, prepare tender document and the contract. Besides, the other example of soft skills is able to work with people. Quantity Surveyor has to work with architect, civil and structure engineering, mechanical and electrical engineering and the most important is to work with client or developer. Quantity Surveyor should have good communications with all of them especially when preparing the tender document and procurement. Besides that, calculation is one of the examples of hard skills that a Quantity Surveyor should practice example, a Quantity Surveyor must have strong basic in calculation and understanding of the principles involved in discounting the value of future receipts and payments. Another example of hard skills is computer literacy. Computer literacy requires an understanding of the following two related areas of computer knowledge:- Knowing computer capabilities and limitations General understanding of the organization, capabilities and limitations of the various machines, example the hardware. Knowing how to use computer Familiarity with the common uses or applications of computers. Comfortable working with pre-written software. The other of the hard skills is accounting skills. It is a fundamental and important business skill and as such is important to the quantity surveyor in general. The primary purpose of keeping accounts is to provide a record of all the financial transactions of the business, and to establish whether or not the business is making a profit. The accounts will also be used:- In determining the partnersà ¢Ã¢â€š ¬Ã¢â€ž ¢ or companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s tax liabilities. To support an application to a bank for funding. To determine the value of business in the event of a sale. In addition, Quantity surveying require a range of technical skills. Qualified surveyors must be able to read architectural drawings and understand construction processes. They find that an admiration of mechanical and electrical installations is valuable, together with an understanding of their interface with other parts of the construction. As quantity surveyors are concerned with financial matters, strong numerical skills are essential. In building surveying, ità ¢Ã¢â€š ¬Ã¢â€ž ¢s important to have a thorough understanding of regulations and laws so made to ensure that they are followed. Besides that, the work is volatile and so Quantity Surveyor needs to be flexible and able to think on feet. Creativity might help Quantity Surveyor to solve unexpected problems. As a conclude, Quantity Surveyor needs to have good attitude, have good communications skills as you could be required to express your opinions both verbally and on paper, able to work with others and can work well in a team, have a sound knowledge of building construction, skilful in calculation, accounting and computer literacy, and technique skills that able to read architectural drawings and understand construction processes. All of this is important to a Quantity Surveyor to ensure good quantity, accurate costing, and good quantity in preparing the tender documents and procurement.

The Theories of Porfiry in Dostoevskys Crime and Punishment :: Dostoevsky Crime and Punishment

The Theories of Porfiry in Crime and Punishment Raskolnikov commits a murder. He has a theory. Porfiry is an investigator. He too has a theory. Porfiry's is getting closer and closer to winning. Porfiry Petrovich believes many things about criminal nature--and therefore he believes these things will happen to Raskolnikov, the man that he has pinned as the perpetrator or the murder. He uses the comparison of a butterfly moving closer to a candle, the fact that if he lets the criminal wallow in mixed freedom and terror he will be able to complete a mathematical proof of the crime, and that the criminal's best move is to tell the truth, during which endeavor he will ultimately lie and fumble his plan. Perhaps Porfiry Petrovich is an excellent wax maker. He also has some very powerful and resilient matches. He uses these skills to light and let burn a candle that keeps Raskolnikov coming to him, so far twice, on the naive pretense of seeing about his father's watch. We know that Raskolnikov no longer has any care for things in the mat erial world. He deposits all that he stole under a rock. He gave Katerina's family 25 roubles. Money and goods are not a concern for Raskolnikov. He is there because of the undeniable force of the light which Porfiry is relentlessly shining on him. Raskolnikov fits this aspect of Porfiry's theory expertly. Unlike Porfiry did to Raskolnikov's theory, Raskolnikov can find no holes to pick in Porfiry's. Descartes believed that mathematics was the only thing that really existed with certainty besides his own existence, his own mind. Porfiry strongly believes in the benefit of having a "mathematical" proof in order to determine the guilty nature of a suspect. Like Descartes, Porfiry is able to doubt all things, such as circumstantial evidence and inclination, in order to await the completion and realization of a "mathematical formula" that leads directly to the true perpetrator of the crime. Porfiry's equation though is not yet balanced. This is why Raskolnikov is still spared for a time. The eventual arrival of Nikolay disrupts this drive to develop a concrete mathematical theory for Porfiry.

Auerbach Enterprise Essay

â€Å"Auerbach Enterprises uses machine hours as the cost driver to assign overhead costs to the air conditioners. The company has used a company-wide predetermined overhead rate in past years, but the new controller, Bennie Leon, is considering the use of departmental overhead rates beginning with the next year. â€Å"(Schneider, 2012). One product is affected more than the other by use of departmental rates rather than companywide rate. â€Å"Companies can choose to use the accounting job order costing method when they have a single product line or numerous products to manufacture. However, it is less costly and less time-consuming if they elect to use process costing when calculating the manufacturing of a single product line. With similarities and differences, there are also pros and cons that come with these costing methods. Every company is unique and what may work well in a car repair shop, may not work in an automobile company. When we think about the similarities between job order costing and process costing we can agree that they both monitor three specific elements, which are direct material, direct labor and manufacturing overhead. In addition the flow of costs in each method is essentially the same when you look at both accounts. † (Huntington, 2013) Radiator Parts Fabrication equal Overhead Costs divided by Machine Hours $80,000 equal $8 per machine hour 10,000 Radiator Assembly, Weld, and Test equal $100,000 equal $5 per machine hour 20,000 Compressor Parts Fabrication equal $120,000 equal $24 per machine hour 5,000 Compressor Assembly and Test equal $180,000 equal $4 per machine hour 45,000. The department overhead rates included the compressor assembly and test department has the highest overhead costs with the most machine hours that total $4 per machine hour. The compressor parts fabrication department yields the highest cost per machine hour at $24. †Job order costing gives managers the advantage of being able to keep track of individuals’ and teams’ performance in terms of cost-control, efficiency and productivity. Process costing, on the other hand, gives managers the advantage of being able to ascertain the same qualities in entire departments and compare performance over time. (Ingram, D 2013) The next feasible objective for the company is to determine the company wide overhead rate using machine hours as the cost driver. Company Wide Overhead Rate equal Forecast Overhead divided by Expected Machine Hours Overhead Rate equal $480,000 equal $6 per machine hour 80,000. Company Wide Rate: Direct Material Costs x Batch Size plus Direct Labor Costs x Batch Size Maxiflow: Alaska: 135 x 20 equal 2700 110 x 20 equal 2200 75 x 20 equal 1500 95 x 20 equal 1900 equal $4200 per batch equal $4100 per batch Departmental Rate. Direct Materials Costs plus Direct Labor Costs divided by Each Department Hour Maxiflow: 135 plus 75 equal $210 Radiator Parts Fabrication: 210 divided by 28 equal $7. 50 per batch Radiator Assembly, Weld, and Test equal 210 divided by 30 equal $7 per batch Compressor Parts Fabrication: 210 divided by 32 equal $6. 60 per batch Compressor Assembly and Test: 210 divided by 26 equal $8. 10 per batch Alaska: 110 plus 95 equal 205 Radiator Parts Fabrication: 205 divided by 16 equal $12. 80 per batch Radiator Assembly, Weld, and Test: 205 divided by 74 equal $2. 0 per batch Compressor Parts Fabrication: 205 divided by 8 equal $25. 60 per batch Compressor Assembly and Test: 205 divided by 66 equal $3. 10 per batch. There was only a $100 difference between Maxiflow and Alaska when it came to company-wide rates per batch. On other hand, the departmental rates between Maxiflow and Alaska were significantly different. Maxiflow had the cheaper departmental costs per batch with an average of $7. 30 per batch compared to $11. 05 per batch with Alaska. to determine the companywide and departmental costs per unit of Maxiflow and Alaska. Company-Wide Rate: Total Cost per Unit equal direct material Costs plus Direct Labor Costs divided by Number of Units Maxiflow. Direct Materials equal Alaska: 135 Direct Labor Costs equal 75 210 $415 plus $480,000 divided by 40 equal $12,010. 38 per unit 110 plus 95 equal 205 210 plus 205 equal $415 Departmental Rate: Radiator Parts Fabrication: $80,000 plus $415 divided by 40 equal $2010. 38 per unit Radiator Assembly, Weld, and Test: $100,000 plus 415 divided by 40 equal $2510. 38. Compressor Parts Fabrication: $120,000 plus 415 divided by 40 equal $3010. 8 Compressor Assembly and Test: $180,000 plus 415 divided by 40 equal $4510. 38. So, it seems that the total costs per unit for the company-wide rate is slightly less per unit. The company-wide rate for total cost per unit is $12,010. 38, while the total cost per unit for each department is $12, 041. 52. â€Å"Auerbach Enterprises manufactures air conditioners for automobiles and trucks manufactured throughout North America. The company designs its products with flexibility to accommodate many makes and models of automobiles and trucks. The company’s two main products are MaxiFlow and Alaska. †(Schneider, 2012). The reduction of overhead expenses is one of the sparse areas of corporate cost control that receives few to no attention from management. However the savings and profit improvement can be surprising. Reviewing the data for Auerbach management would be better suited to continue using company-wide rates. The perception by managers of the relative importance of costs may be determined by the nature.

Timeline from 1890 to 1900 - Significant Events

Timeline from 1890 to 1900 - Significant Events Decade By Decade: Timelines of the 1800s 1890 July 2, 1890: The Sherman Anti-Trust Act became law in the United States.July 13, 1890: John C. Frà ©mont, American explorer and political figure, died in New York City at the age of 77.July 29, 1890: Artist Vincent Van Gogh died in France at the age of 37 after shooting himself two days earlier.October 1, 1890: At the urging of John Muir, The U.S. Congress designated Yosemite a National Park. Carleton E. Watkins/Getty Images December 15, 1890: Sitting Bull, legendary Sioux leader, died at the age of 59 in South Dakota. He was killed while being arrested in the federal governments crackdown on the Ghost Dance movement.December 29, 1890: The Wounded Knee Massacre took place in South Dakota when U.S. Cavalry troopers fired on Lakota Sioux who had gathered. The killing of hundreds of unarmed men, women, and children essentially marked the end of Native American resistance to white rule in the West. 1891 February 14, 1891: William Tecumseh Sherman, Civil War general, died in New York City at the age of 71.March 17, 1891: The St. Patricks Day parade in New York City began using the traditional route up Fifth Avenue.April 7, 1891: American showman Phineas T. Barnum died in Bridgeport, Connecticut at the age of 80.May 5, 1891: Carnegie Hall opened in New York City. Gabriel Hackett/Archive Photos/Getty Images June 25, 1891: The character Sherlock Holmes, created by Arthur Conan Doyle, appeared in The Strand magazine for the first time.September 28, 1891: Herman Melville, author of Moby Dick, died in New York City at the age of 72. At the time of his death he was not well remember for his classic novel about whaling, but more for earlier books set in the South Seas.October 6, 1891: Irish political figure Charles Stewart Parnell died in Ireland at the age of 45.December 4, 1891: One of the richest men in America, financier Russell Sage, was nearly blown to bits in a bizarre dynamite attack in his Manhattan office. 1892 March 26, 1892: American poet Walt Whitman died in Camden, New Jersey at the age of 72.May 28, 1892: Writer and naturalist John Muir founded the Sierra Club. Muirs campaigning for conservation would exert an influence on American life in the 20th century.July 6, 1892: The Homestead Steel Strike in western Pennsylvania turned into a ferocious day-long battle between Pinkerton men and townspeople.August 4, 1892: Andrew Borden and his wife were murdered in Fall River, Massachusetts and his daughter Lizzie Borden was accused of the gruesome crime.November 8, 1892: Grover Cleveland won the U.S. presidential election, becoming the only president to serve two non-consecutive terms. Oscar White/Corbis/VCG/Getty Images   1893 January 17, 1893: Rutherford B. Hayes, who became president following the disputed election of 1876, died in Ohio at the age of 70.February 1893: Thomas A. Edison finished building his first motion picture studio.March 4, 1893: Grover Cleveland was inaugurated as president of the United States for the second time.May 1, 1893: The 1893 Worlds Fair, known as the Columbian Exposition, opened in Chicago.   Frances Benjamin Johnston/Library of Congress/Getty Images May 1893: A decline in the New York stock market triggered the Panic of 1893, which led to an economic depression second only to the Great Depression of the 1930s.June 20, 1893: Lizzie Borden was acquitted of murder.December 1893: The British public was outraged when Arthur Conan Doyle published a story in which Sherlock Holmes apparently died. 1894   Getty Images March 25, 1894: Coxeys Army, a march to protest unemployment that was largely the result of the Panic of 1893, departed from Ohio on its way to Washington, D.C.April 30, 1894: Coxeys Army reached Washington, D.C. and its leaders were arrested the next day. The demands of Jacob Coxey, which focused on great government intervention in the economy, would eventually move into the mainstream.May 1894: The Pullman Strike began, and spread throughout the summer before being put down by federal troops.June 22, 1894: Pierre de Coubertin organized a meeting which led to the creation of the International Olympic Committee.September 1894: The U.S. Congress designated the first Monday of September as a legal holiday, Labor Day, to mark the contributions of labor, in part as a peace offering to the labor movement following the crackdown on the Pullman Strike. 1895 February 20, 1895: Abolitionist author Frederick Douglass died in Washington, D.C. at the age of 77.May 6, 1895: Future president  Theodore Roosevelt became president of the New York City police board, effectively becoming the police commissioner. His efforts to reform the police department became legendary and heightened his public profile.December 1895: President Grover Cleveland arranged for a White House Christmas tree lit with Edison electric bulbs.Alfred Nobel, the inventor of dynamite, arranged in his will for his estate to fund the Nobel Prize. Bettmann/Getty Images 1896 January 15, 1896: Photographer Mathew Brady died in New York City.April 1896: The first modern Olympic games, the idea of Pierre de Coubertin, are held in Athens, Greece.   Historica Graphica Collection/Heritage Images/Getty Images May 18, 1896: The U.S. Supreme Court ruled in Plessy v. Ferguson that the separate but equal principle of Jim Crow laws in the segregated American South is legal.July 1, 1896: Harriet Beecher Stowe, author of Uncle Toms Cabin, died in Hartford, Connecticut at the age of 85.November 3, 1896: William McKinley was elected president of the United States, defeating William Jennings Bryan.December 10, 1896: Alfred Nobel, the inventor of dynamite and benefactor of the Nobel Prize, died in Italy at the age of 63. 1897 March 4, 1897: William McKinley was inaugurated as president of the United States.July 1897: The Klondike Gold Rush began in Alaska.   LaRoche/Library of Congress/Getty Images 1898 February 15, 1898: The American battleship U.S.S. Maine exploded in the harbor at Havana, Cuba, a mysterious event that will lead to the United States going to war with Spain.April 25, 1898: The United States declared war on Spain.May 1, 1898: At the Battle of Manila Bay, an American fleet in the Philippines defeated a Spanish naval force.May 19, 1898: William Ewart Gladstone, former prime minister of Britain, died in Wales at the age of 88.July 1, 1898: At the Battle of San Juan Hill, Col. Theodore Roosevelt and his Rough Riders charged Spanish positions.   CORBIS/Historical/Getty Images July 30, 1898: German statesman Otto von Bismarck died at the age of 88. 1899 July 1899: Newsboys in New York City went on strike for several weeks in a significant action related to child labor.July 18, 1899: Writer Horatio Alger died in Massachusetts at the age of 67. Decade By Decade: 1800-1810 | 1810-1820 | 1820-1830 | 1830-1840 | 1840-1850 | 1850-1860 | 1860-1870 | 1870-1880 | 1880-1890 | The Civil War Year By Year

Worlds Biggest Smoke Bomb

Worlds Biggest Smoke Bomb Have you ever wondered just how big the worlds biggest smoke bomb would be or how it could be constructed? We built a 15-pound smoke bomb to apply for the Guinness World Record for Worlds Biggest Smoke Bomb. Heres how the worlds biggest smoke bomb was made. Why explain how to do it? Well, one of the requirements for a Guinness World Record is that it be breakable. Im hoping explaining how it was done will inspire you to make your own smoke bomb and experiment with the possibilities. Its what science and invention are all about! In addition to this written description, theres also a video, showing the final result. Smoke Bomb Recipe There are several ways to produce smoke, but for a device to be a smoke bomb, it needs to produce a lot of smoke. Dry ice and liquid nitrogen produce fog, but thats something different from smoke. If you want real smoke, you can prepare a powdered smoke mixture or make a solid smoke bomb. To make the worlds biggest smoke bomb, we went with the traditional saltpeter and sugar mixture. You can get smoke at different ratios of ingredients. We made the smoke bomb using: 3 parts saltpeter or potassium nitrate (Spectracide Stump Remover)2 parts sucrose (granulated white sugar) Its possible to make a smoke bomb by dampening these ingredients, mixing them and allowing the formula to dry, but that can take a really long time, plus it doesnt burn as well as the cooked mixture. We cooked the smoke bomb in relatively small batches on a kitchen stove, pouring each batch into a large cardboard mortar. Preparing the Smoke Bomb This smoke bomb formula also is used for model rockets because it produces a lot of pressure as gases are released during combustion. This is great for a rocket, but not desirable for a smoke bomb, so the design needed to prevent the smoke bomb from launching itself. To accomplish this, holes were drilled into the cardboard mortar so gases would escape in all directions. The completed smoke bomb was placed in a hole and lit from the top so that it would push down into the ground. Lessons Learned The design of the smoke bomb worked exactly as planned, but it would have been better if the smoke bomb had burned a little more slowly and with less flame. How can this be achieved? There are two easy fixes. One solution would be to change the ratio of potassium nitrate to sugar. A 1:1 ratio is harder to light, but burns more slowly and produces more smoke. Another solution is to add a small amount of sodium bicarbonate (baking soda) to the mixture to moderate the rate of the reaction. For example, if we do this, a typical amount is 1 teaspoon of sodium bicarbonate per 60 grams potassium nitrate and 40 grams sugar. Safety Notes   If you want to make a smoke bomb of your own or potentially break this record, its best to start small. First, make sure its legal to make and light smoke bombs where you live. Since they dont explode, smoke bombs are legal in many places that disallow other fireworks, but its best to know the law before you get started. Also, use common sense. Dont light smoke bombs anywhere you cant manage a fire, should one start. Smoke bombs should only be made and lit under adult supervision. Start out with the non-cook smoke bomb and then try some of my other recipes. Feel free to write me if you have any questions. Have fun! Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY. Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense. By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website. The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.

Consumer Behaviour Essay Example | Topics and Well Written Essays - 2500 words - 7

Consumer Behaviour - Essay Example Therefore in this context, when a marketer wishes to grow and prosper then it’s necessary for him/her to consider the entire world as their consumer. This is true for products as well as services. Marketers majorly aim at improving brand image through several avenues. In most cases, the marketers aim at addressing the social and psychological needs of their customers to buy their brands over their competing brands in the market. The marketers also intend to identify the sociological and psychological drives such as attention and perception drives and motivations, consumer learning and memory, personality and self-concept, and attitude formation and change. The sociological needs include the peers and reference groups of the customers, the impact of social class and culture, family, and social categorization on the buyer behavior. The report at hand focuses on the marketing mix of a brand and the means through which the brand convinces and satisfies its customers. This current research paper delves into the marketing mix of Coca-Cola, a global brand in the soft drink industry, which has been a leader of the market. The Coca Cola Company has been successful in its operations commanding a large portion of the soft drink industry. Despite competition from other companies such as PepsiCo, the company has always been firm in its operations. The marketing strategies of the company have been very influential and its advertising appealing. The Coca Cola company license or owns and markets more than 500 non-alcoholic beverage brands, mainly sparkling beverages in addition to still beverages such as juices, waters, sports and energy drinks, ready-to-drink coffee, and enhanced waters. The company serves the global market, which include Europe, Africa and Eurasia, North America, Latin America, Pacific, Corporate and Bottling

Computer technology advancement in Forensic science Essay

Computer technology advancement in Forensic science - Essay Example The system was great for its time. System worked well. The image was not of best quality it worked, better then the old Identity kit. Nothing compares to a good forensic composite artist who can draw the image by hand. However, for those of us who aren't so talented with that medium, the computer and software became our medium and the results were excellent. Computer industry changed. The VISATEX program was in the DOS environment, everything was changing to a graphical environment, Windows. The costs of computers were dropping fast, the programs were cheaper and a lot of those in the industry just couldn't keep up with the changing technology, a financial drain. The "newer" composite programs were using a lot more memory, hard drive space and required better printers. When law enforcement finally caught up to the modern computer world the new composite programs matched the current computers capability. This is where we are today. Several composite programs are offering their composi te images in 16 bit, soon to change to 32 bit images. They are now photo quality, some are even in full color! Computer programs are available for sketching crime scenes and blood spatters by inputting certain measurements associated with the scene and the individual spatters. This blood spatter program will then calculate and draw the spatters' points of origin.

Stigma and discrimination add to the suffering and disability Essay

Stigma and discrimination add to the suffering and disability associated with mental disorders - Essay Example Patients of mental conditions, their friends, families and health care workers such as nurses concur that these patients are exposed to quite high levels of social stigma and discrimination due to their mental ill health (Margaret & Janine, 2011). These discriminations and stigma make it rather difficult for mentally ill people to recover and worsens their pains and suffering.Given the prevalence of mental health conditions in current society, the effects of stigma and discrimination on mental patients can be said to affect a rather large portion of the population That is, these problems extend to and affect mental health patients’ friends, families, colleagues, care providers and the larger society. In the UK, statistics show that about one in four people are likely to experience a mental health problem at some stage in their lives. Globally, there are 450 million people with mental health problems (Patel & Prince, 2012). On a rather positive note, most victims of mental illn esses recover fully to live and manage normal lives, especially when they get appropriate and timely help. The social stigma associated with mental illnesses has been closely associated with the discrimination that mentally ill people face in different aspects of their lives (Corrigan & Kleinlein, 2005). Notably, many of these patients’ pain, suffering and other problems are worsened by the stigma and the resultant discrimination they experience from the public and their families, friends, colleagues and employers (Kitchener & Jorm, 2002).This study seeks to explore the extent to which stigmatization and discrimination add to the suffering and disabilities of the mentally ill. Rationale/Background/Justification From literatures and studies conducted in the field of mental health with reference to stigma and discrimination, it is quite clear that the stigma and discrimination faced by the mentally ill really aggravate their suffering, exacerbate their disabilities and reduce t heir chances of partial or full recovery. In other words, stigma and discrimination not only worsen these patients’ health problems but also impede their receipt of assistance, treatment and recovery (Hilton, 2006). The other effects of mental-health stigma and discrimination are social isolation, poor housing, unemployment and poverty (Burke, 2010). Purpose of the Study 1. Establish the existence and the severity of the stigma and discrimination faced by the mentally ill in society 2. Explore the various causes of the stigma and discrimination faced by the mentally ill in society 3. Explore the extent to which the subject of the stigma and discrimination faced by the mentally ill in society has been researched 4. Propose techniques by which stakeholders such as nurses, families, friends, governments, institutions and NGOs may combine efforts to reduced this stigma and discrimination Research Question Do the stigma and discrimination faced by mental health patients add to the ir suffering and disabilities? Keywords Stigma, mental disorders, discrimination, disabilities, suffering, mental illness, Stereotypes Literature Review The methodology to be used in searching literatures in this research will encompass diverse categories of print and non-print resources that focus on the issues and subjects of mental health, mental illnesses, stigma and discrimination and their effects on mental health patients, their friends, families and caregivers. Other subjects to be focused on will be the extent to which stigma and discrimination affect the recovery of mental health patients and the future prospects for mental health stakeholders with regards to the stigmatization and discrimination that the mentally ill face (Weare, 2000). Inclusion and Exclusion Criteria The accessed and reviewed literatures will have to meet certain rigorous exclusion and

Early Years Essay Example for Free

Early Years Essay Activity are planned to extend children learning and development area as they learn new words and able to build on their communication and language by describing and explaining what they are doing and asking question. This also extends their vocabulary example the children enjoy playing with weighing scales so I plan activities using different resources such as lentils instead of sand or dry pasta to learn numbers, sizes, quantities etc. Again activities are planned around sand and water play as it stimulates creativity, where children are encouraged to explore a range of resources to make something with wet and dry sand using their imaginations and sharing ideas. This helps children come out with all sorts of ideas which is very impressive. They make sand castles, make shapes with moulds and patterns in the sand with fingers and objects like small plastic rakes. They also make learning fun by using their finger to trace letters and numbers in the sand. Sand and water play activities are things I do with children that combine fun, learning, creativity and time together. This makes the children confident as in the early year’s foundation stage learning area talks of expressive art and design as it shows how children explore play with a range of media and materials, page 5. Children often request and choose to play in the water and sand area and I encourage that by focusing on what they are doing and why they choose what they do. This helps the children to take led in activities and make decisions on their own. They are able to explore a range of resource which would broaden their knowledge as they keep trying and creating their own ideas with it. Water and sand play is also helpful in teaching the children about the environment. The use of technology is ever increasing in early childhood settings. Children at my setting have access to use computers for educational games and software for learning such as e-reading, which they find engaging, interesting and refreshing. I believe that technology can impact both positively and negatively on children and the key is increasing the positive elements whilst simultaneously eliminating the disadvantages. Technology can be stimulating, educative and entertaining, which are positives. On the  contrast they can make children lazy and inactive. The fact that technology is changing at a very fast pace means that we must constantly reflect on the kind of careers and professions that children in our care will be undertaking in future. As a childcare provider I therefore embrace the reality that children of today are in a  technological world and must understand how its benefits can serve their positive development in all spheres of their life. Also the use of technology must be viewed as one of the many tools that children will use in learning and not an end in itself. Indeed in many cases, it represents one of the best ways of learning. For example, children who are keen on a profession in the IT industry must be encouraged to learn and be comfortable with technology from a very early age. As a childminder and provider of education to the children in my care, I have a responsibility to collaborate and work with children to empower and support them to be great citizens of the technological world, which they are very much part of. Indeed many of the important subjects that children have to learn such as mathematics, science and English are increasingly being delivered in part through greater use of technology in the 21st century. Technology plays a very important role in the development of children. This is because young children learn greatly through exploring and experiencing their world, and technology serves as an alternative resource in their quest to do so. Children use technology to learn and play, which is very useful for their development. In terms of their education it can help them with their literacy and n umeracy needs as they grow. There are many ways that technology supports their literacy development at the childcare setting and home as well. Children can link words to pictures using technology. For example, children can link words and their picture equivalents in a similar way to picture books. There are currently software’s that offer spoken versions of these exercises. Children are similarly able to create simple stories with the help of an adult. This may involve drawing simple pictures and typing up basic stories that goes with them. Technology also represents an exciting means for kids  to learn and feel comfortable with ICT before they proceed to pre-school. For example, children can draw pictures using a computer and write stories or record their stories for parents, teachers or friends to listen to. Children are hugely exposed to technology at their homes through the playing of games and finding clever ways of extending this through learning and activities makes it possible for them to have fun, discover and explore the bigger world out there. For example, technology if well explored allows them to develop their emotional and social skills such as sharing and taking turns in listening through watching age appropriate movies. It can also shape their approaches to learning such as developing various skills at their own pace and developing their attention spans. It can further enhance their language development skills through listening to read-aloud- books, which promote literacy. This is similar to (Brice Heath, 1982; Wells, 1985) who support the view that listening to stories being read aloud is significantly related to children’s knowledge about literacy on entry to school and to their later reading achievement (ST14 p50). Technology has and continues to impact on young children and as childminder I have a responsibility to ensure their experiences with technology are age appropriate and empowering for them. In my setting children have access to technology and play with all kinds of technology games in each play area. Children are influenced with the technology as they tend to exhibit it in their day to day activities. With reference to my appendix one, water and play areas have a few technology resources they play with, an example is the duck that changes colour in water. The children enjoy playing with it as they tend to get to shout out the colours and play the guess game amongst themselves to see who can guess the next colour. This encourages the children to talk to themselves and motivates them to think to get it right as children want to be the first to get things right. Other forms of technology such as the use of play stations and Xbox Kinect provide exciting and wonderful opportunities for children to learn and play at the same time. The use of motion sensors can measure how active children are whilst  participating in a variety of sports such as long tennis, football, golf etc. The use of these monitors to measure the extent of children’s physical development can act as both an evaluating and motivating tool. These and other technological advancement impact positively on physical development if well incorporated and provide a more accurate determination of physical activity levels and children involvement. The children do talk about other technology toys they use at home for example the changing colours ducks are used by some of the children at home for bath times and that influenced some of the children to know their colours and looking at that I was motivated to add that to my resources for the other children to experiences that and it has really helped. Again technology has a great impact on children’s physical development as it has taken over children’s upbringing. Whereas once children just played football in the garden or played with dolls house, run around playing hide and seek, technology is now an important aspect of growing up and children prefer to either sit and play computer games and this has made children less active as they hardly play outdoors and socialise. Children who play computer games at an early age can influence their behaviour for example if a game is violent and they are exposed to it then it may encourage negative behaviour either now or later. Children tend to play fighting games due to a game they have played previously. Equally an educational game will encourage learning and can encourage positive behaviour. If children play too many computer games at home then they may lose concentration in the classroom as they often become tired. In my setting during role play activities and dressing up, children always come up with characters they have observed in a game and share with other children. I do encourage activities which will develop them in their learning development in knowledge and understanding of the world as it explained in EYFS under specific areas understanding of the world. Children are encouraged to explore, observe and find out about people, places, technology and the environment page 5. Children also use the computer to create their own design and talk about them. I encourage them to use the printer to print out what they have designed in colour to make the picture stand out, as in Reader 1 chapter 17 page184; children were being encouraged to use the photocopy with the assistance of staff. This type of  technology makes children explore and learn different things. I do have polices and procedures for using some of the technological equipment in my setting as older children use mobile phones these days not only for making calls but for social networking, taking pictures and playing games. I do have a policy that restricts the usage of phones in my setting s as children takes photos and put them on social networking sites. I have a policy that limits the children to how long they can play computer games otherwise they soon become addictive. (EYFS section 3 talks about safeguarding and welfare of the children). In conclusion, children learn through many resources as in my water and sand audit, children were able to use measuring scales to learn their numbers and changing colour ducks to learn their colours. It can be said from the above discussions that there are enormous advantages and disadvantages of introducing technology to children from an early age. It is my view, however, that the positives far outweigh the disadvantages if well harnessed. Technology underpins a lot of activities in society right from schooling to employment and children deserve a head start to progress through other stages in their lives. Early introduction to technology makes children confident in their everyday use of ICT; enhancing children’s creativity and aiding their learning as they move on to other key stages in their development and growth. Technology helps children in the physical development, for example there are games that help children’s physical development like the tennis wii games which children physically use their hands and body to play. Again, in terms of numeracy there are a lot of uses to which technology could be put. For example, children can learn about patterns through using technology in activities such as building blocks; patterns in music and other activities that provide a sound basis for understanding mathematics and also encourage them to learn about their environment. Talking about the impact of technology on children was interesting example talking about both negatives and positives sides. The difficult part was trying to make references to back what I have written. I learnt how children explore and make things through different resources and materials and asking question to encourage them to think of ideas and solutions example talking to them about cold and warn water.

The Chrysler Building Essay -- Architecture Structure Building Essays

Today technology allows us to construct structures that we would never have been able to make in the past. Some of the creations are impressive based on what they accomplish but others are masterpieces in themselves. Man’s capability to build such tall buildings, as the skyscrapers we are familiar with covering our cities today, is a major expression of the advancements we have made as a culture. The power necessary to build such tall structures inspired competition between architects to see who could build the tallest one. One skyscraper that has inspired many and served as a model, for high rise buildings that were created after, is the Chrysler Building. The Chrysler Building serves as an identifying mark to anyone that views the New York City skyline. The history surrounding the Chrysler Building is almost as intricate as the artwork and engineering of the building itself. Today it elicits a reaction from anyone who passes by just as it did when it was f irst created. The term skyscrapers has become the term used for tall, multi-storied buildings that have a height of at least 152 meters or 500 feet. The term was originally used to refer to a tall mast on a sailing vessel. Skyscrapers were first introduced in the 19th century. Prior to the 19th century a high rise building was thought of as unrealistic because it was irrational to have people walk up multiple flights of stairs. There was also the problem of providing the top floors with water pressure. Early on they only had the technology to provide water up to 50 feet or 15 meters. These problems were soon rectified by the invention of the elevator and also with the development of a water pumps that were made of steel and reinforced w... ...i-bin/articles/partners/cbs/search.cgi>. 3. Chrysler Building- SkyscraperPage.com. 2004. SkyscraperPage.com. 7 Nov. 2014 . 4. Chrysler Building and 42nd Street: New York History. 7 Nov. 2014 . 5. Chrysler Building, New York City. 2004. 7 Nov. 2014 . 6. Icon of the Modern. 7 Nov. 2014 . 7. Skyscraper. 7 Nov. 2014 . 8. The Chrysler Building. 2003. Daniel's Manhattan Architecture. 7 Nov. 2014 . 9. The Midtown Book- The Chrysler Building. The City Review. 7 Nov. 2014 .

Representations of Women in Ike Oguine A Squatters Tale :: Squatters Tale Essays

Representations of Women in A Squatter’s Tale Women can be perceived or looked at in many ways. They are depicted not only as mothers, but also as friends, companions, and even prostitutes. Today’s society has a variety of images of what they feel women should be and what they actually are. Likewise in Ike Oguine’s A Squatter’s Tale, women are portrayed through various roles such as mothers, girl friends or companions, and prostitutes to reflect the society. First, mothers are backbones of the family. When hard times are experienced, they are the ones who keep the family together. Women provide more than financial support to the family. They are the sense of hope and encouragement to keep the household running smoothly. In A Squatter’s Tale, Obi’s mother is the one who, even in hard times, keeps holding on trying to get through the difficulties. The love she has for her family is what gives her the strength to give all she can to her family. When Obi’s family move from their Yaba house to a three-bedroom flat in the outer reaches of Isolo, as a result of the sudden retirement of Obi’s father, their struggles for survival increase. Obi’s mother would drive everyday from Isolo to her shop in Yaba. The drive she endures everyday is very long and tiring. Obi knows his mother is enduring a lot for the family as Oguine establishes this sense of hardship by stating in Obi’s words, From our new home my mother had to do a hellish drive to her shop in Yaba every morning (leaving behind two disabled men – my father and me – brooding in the living room all day in front of the shiny black Sony Trinitron 21† TV I bought when I was treasury manager in BTF) and another hellish drive back every evening through the most chaotic traffic in the whole of Lagos. (113-114) The struggle of the drive alone is hard for Obi’s mother. When her car breaks down after ten years, the battle against hardships is about to be lost, because, in addition to working extremely hard, she is being put through hell. Obi realizes what the struggle is doing to his mother the day she comes home after her car has broken down.

Red Bull Case Analysis

Red Bull Case Analysis Purpose: to provide the chain of strategies Red Bull used to develop their brand equity and global market dominance in the energy beverage industry. Target Market: Red Bull does not target to a specific demographic or psychographic. Its strategy is to reach to a relatively broad consumer base. The target is anyone who need energy boost to combat their mental and/or physical fatigue. Red Bull knows their consumer base mostly involves students, drivers, clubbers, business professionals and athletes. Marketing Mix:Product: Red Bull offers a premium energy drink supplement that provides essential ingredients to rejuvenate the mind and body. Red Bull consists of energy-enhancing ingredients: caffeine, taurine, and glucuronolactone packed in a 250 millilitre can. Price: Red Bull prices one 250 millilitre can at a premium price between $1. 99 and $3. 00 which makes it significantly more expensive than traditional soft drinks. Their pricing strategy is to charge at lea st 10 % greater than the most expensive competitor reinforce their position.Promotion: Red Bull relies on one of the most effective forms of marketing, â€Å"word-of-mouth†. Along with the word-of-mouth strategy they also do event sponsorships, sampling programs, point-of-purchase marketing, athletic endorsements, and electronic media buys. Red Bull Mystic: When the product first lunch Red Bull created a buzz by putting empty cans in bars and night club to make the consumers believe that it was a popular product. As a result the consumers started talking about and want to try it out of curiosity.Event Sponsorships: Event sponsorships greatly increase the recognition of the brand. Red Bull currently has ninety individual events that have been created from the ground up. Most of the events are non-mainstream sports events that are typically extreme sports. Red Bull invests in doing their own events because they control everything and strive to make the event very unique, so the y can get into the media. Athlete Endorsements: The athletes Red Bull endorses are carefully select for their individual qualities that fit with the brands personality.Red Bull would simply make the drink available to the athletes during their competition where they would sample it and then potentially become frequent users. When a particular athlete that fit with the brand would become one of their frequent users, Red Bull would then make a sponsorship deal with that athlete. Sampling: Sampling is the most essential aspect of Red Bull’s marketing efforts. Red Bull offered samples specifically to consumers at music concerts, sport events, highway rest areas, and higher education campuses.Red Bull assembles a team of college students to go out and encourage other to sample the drink, conduct research on drinking trends, implement on-campus promotions, collect customer feedback and educate the consumers about the product. Point-of-Purchase: Red Bull has its own miniature glass refrigerator with the brand logo on it. Red Bull also made sure that the refrigerator was place in a prominent location in the environment. Unfortunately some places do not allow Red Bull to use their own miniature refrigerator, in this case Red Bull in the existing store refrigerator.Traditional Advertisement: Red Bull uses television ads, print, and radio advertisements. The television ads are a short animated commercial that clearly communicates the product benefits through intelligent dialogue and scenarios. The message in the commercials is â€Å"Red Bull gives you wings† and this message correlates directly to the brands positions. The commercials fitted well with the global market and reached a wide target audience because of the usages of well-known animated characters and simple universal concepts. Place: Red Bull is sold in the global market, but there are a few countries hat prohibit the sale of Red Bull because of specific ingredients and incidence in which Red Bu ll may have causes health complications. Those countries are France, Norway, and Denmark. In the countries that do allow the sale of Red Bull, it can be found in bars, nightclubs, convenience stores, school campuses, gas stations, and other places where the company believes their target will need an energy boost. Brand Strategy: The brand strives to continue to be the leader in energy drinks and upheld brand position and appeal.It is ideal to the company to keep the buzz of Red Bull prevalent in the mind of the consumers as well as innovate and retain current users. Brand Position: Red Bull is positioned as a premium energy-boosting beverage that revitalizes the body and mind. Points of Parity: In the saturated market of energy drinks they all claim to boost energy and performance. The ingredients in the majority of the drinks are similar containing b-vitamins and significant amounts of caffeine. Similar brands are: Lucozade, Monster, Rockstar, and Full ThrottlePoints of Differences : Red Bull technically exploited the energy boosting drink market. There large focus on word-of-mouth and large network of unique sponsored events keeps their brand fresh in the consumers mind. The are considered a premium drink with premium benefits because of the pricing and packaging appeal. Unlike their closest competitor the can focus exclusively on the Red Bull brand and continue to market towards local target markets instead of marketing to the masses as a whole. Core Brand Associations: Red Bull is associated with their extreme sports and athletic endorsement.The events are unique and gather big media attention due to the uniqueness and hype. When a spectator is watching a Red Bull event they can expect to see something exciting because of previous Red Bull phenomenon. Red Bull has its own soccer team, Formula One Racing team and NASCAR team. If the sport is not a typical mainstream sport, Red Bull logo will probably be found at the sporting event. Other associations are: * Music Concerts * Festivals * Nightclubs * Alcoholic Beverages Brand ElementsLogo and Slogan: The logo is two red bulls facing toward each other as if they are going to collide in front of a yellow sun. The logo appears to be oriental theme and its significance probably is from the Thai energy drink, â€Å"Krating Daeng† that inspired Dietrich Mateschitz. The slogan is â€Å"Red Bull give you Wiiings†. Packaging: Red Bull uses a silver and blue 250 millilitre can with the Red Bull logo. Under the logo are the words â€Å"Energy Drink† and the phrase â€Å"Revitalizes body and mind† both, which effectively communicate the beneficial properties of the drink to the consumer.The silver and blue pattern on the can is really effective in the brands salience and the cans are mostly sold in singles, but are offered in convenient packs priced the same amount as if each can is sold separately. Brand Mantra: Revitalize body and mind Four Steps of Brand Building Brand Salience: The aluminium and blue can pair with the logo â€Å"two red bull and sun† is highly associate with the brand. Brand Performance: Red Bull small premium can is thought of as being very effective and provides an energy boost for anyone who needs revitalization.Brand Judgement: Viewed a being performance enhancing fuel and cool. This is mainly due to brand association with extreme sports and events. Red Bull is judged one of the strongest because it comes in a one 250-millilitre can Brand Feelings: Extreme, potent, excitement, revitalizing, cool, extravagant, premium Brand Resonance: Red Bull has high brand loyalty in the global market place. Consumers have high attachment and need for the product. The communities of extreme performers and extreme sports athletes, college students, and partiers have high loyalty.Red Bull has high engagement with consumers, often offering deals and promotions for their events and regularly will visit a college campus or event to handou t free Red Bull. It is even a popular alcohol mixer. Distribution: To ensure the quality and consistency of the point of purchase display, Red Bull employs their own delivery drivers to delivery the beverage and restocks the refrigerators. The product can be found at most convenience stores, trendy locations, and nightclubs. Brand Image: Health concerns have been an issue for Red Bull since its inception.There was one incident in particular with, Ross Cooney, a basketball player from Ireland drunk four cans of Red Bull before playing a game and died of Sudden Arrhythmia Death Syndrome. There was never a firm conclusion that his cause of death was because of the four cans of Red Bull, but recently a consumer did die because of drinking too many Monster energy drinks. Monster is Red Bull’s leading competitor and this incident can negatively affect Red Bull even though it was a competitor’s product that cause. The negative results that could affect Red Bull from Monsters case are: * Consumers might become wary of energy drink Implementation of stiffer food regulations in the US market and global markets * Brand equity could be compromised due to consumers perception * Make formula less potent * Change packaging and include a warning for excessive drinking * The positive effects from Monsters incident are: * Red Bull may gain the market share Monster could possibly lose * Consumers may trust Red Bull more since it has never been linked to the actual cause of death. * Increase in their brand equity Recommendations/Conclusion: I recommend that Red Bull should continue to innovate and expand.The all-natural and organic industry is increasing and people are looking for energy products that are natural. There are a few energy beverage companies that are in that market already and Red Bull could enter it with no problem due to their brand equity. With that said, I recommend a few brand extensions. Other companies have different types such as a coffee versi on or a weaker version. The different brand extensions would satisfy needs in other submarkets that exist Red Bull just has to make sure they do not confuse the consumers and target the products strategically.Red Bull has already began releasing and testing a small variety of flavours and I believe this is a good idea because I know from reviews and first hand experience that some people do not like the smell or flavour of the original beverage. I believe Red Bull’s advertising does a good job appealing to all the consumers’ lifestyle stages and appeals to the broad target. I believe Red Bull is doing a good job innovating their event marketing upping the ante every time. For example the Red Bull near space jump.